Creative Content for YES Glazing Solutions latest project, The Lake House.

CREATING PHOTO AND VIDEO CONTENT FOR YES GLAZING SOLUTIONS.

YES Glazing Solutions returned to Ahead Agency for the Lakehouse, a private residence where the glazing does most of the architectural work. The property called for a wider approach than a standard installation shoot: the setting is part of the product, water and treeline reflected back across the glass, the building reading differently from every approach..Photography began outside at distance, establishing the house within its landscape, before moving in to the detail of frame, threshold and hardware.

Interior film was shot to follow the light rather than fight it, tracking the way the openings pull the outside into the living spaces through the day. Stills and video were produced in parallel so the client left with one library rather than two, sequenced for web, social and future campaign use. For a brand selling into the upper end of the market, the assets do the job a specification sheet cannot: they show the work at the scale it was built for.