How to Build a Strong Online Presence for Your Construction or Design Business
Introduction
In today’s digital world, your website and online presence are just as important as your showroom or project portfolio. For construction and design professionals, visibility online can mean the difference between a steady stream of inquiries — or missed opportunities.
1. Optimise Your Website for Local Search
Include your service area, keywords like “kitchen remodelers near me,” and ensure your Google Business Profile is complete with photos and reviews. Local SEO helps clients find you when they’re actively searching for your services.
2. Showcase Projects Visually
Your work is your brand. Use high-quality before-and-after photos, videos, and testimonials to build trust. A gallery or “recent projects” section can show your craft better than any words.
3. Leverage Paid Advertising on Google
Target homeowners or businesses in your area with Google Ads that highlight your unique services. Use location-based targeting and ad extensions for maximum impact.
