valmora kitchens.

The client

Valmora Kitchens is a luxury bespoke kitchen brand operating across Surrey and South East England. Specialising in high-specification kitchen installations for discerning homeowners, Valmora's projects are defined by exceptional material quality, precision craftsmanship, and a design-led approach that transforms a kitchen into the defining room of a home.

The brief

Valmora commissioned Ahead Agency to create a comprehensive library of professional photography and video content across a selection of their most recently completed installations. The objective was twofold: to provide Valmora with premium visual assets that accurately represented the quality of their kitchens for use across digital marketing channels, and to provide their homeowner clients with beautiful documentation of their completed spaces.

The challenge was to capture the full character of each kitchen, the quality of materials, the considered layout, and the lifestyle the space enables, in a way that would perform across the multiple formats required: website hero images, Instagram feed posts, Pinterest boards, short-form video for Reels, and paid advertising creative.

Our approach

Our creative team undertook a planned shoots of completed Valmora installations, including a flagship project in Epsom. Each shoot was planned in advance, reviewing the kitchen's design, identifying the key features to hero, and scheduling around optimal natural light conditions for each space.

The shoot approach combined three distinct content styles: architectural photography capturing the full kitchen in context, detail photography highlighting material quality, hardware, and craftsmanship, and lifestyle-led imagery showing the kitchen as a living, functional space. For each installation we also produced short-form video content, walkthroughs, detail reels, and before-reveal sequences designed for Instagram and TikTok.

All content was edited and delivered in multiple formats: high-resolution files for web and print, square and portrait crops for Instagram, landscape formats for website banners, and vertical crops for Stories and Reels.

Results

The content library delivered to Valmora provided their marketing across all channels for a full season following the shoot. Across their Instagram account, posts using our photography consistently outperformed previous content, achieving significantly higher engagement rates, saves, and profile visits. The imagery was also deployed across a Meta advertising campaign, where the professional photography produced a click-through rate well above industry average for home improvement brands.