project chelsea, joshua james.

The client

Joshua James is a luxury handcrafted genuine steel door brand specialising in bespoke internal and external steel door systems for high-end residential and commercial projects. Based in Surrey, the company works with high-net-worth homeowners, architects, interior designers, and B2B clients across the UK and internationally.

Known for combining premium materials, exceptional craftsmanship, and contemporary architectural design, Joshua James has built a strong reputation within the luxury property sector for delivering bespoke steel door solutions tailored to each project.

The brief

Ahead Agency has partnered with Joshua James for nearly two years, delivering a complete marketing solution across their digital presence. Our ongoing work includes paid advertising, social media management, content strategy, photography, videography, and creative production across their website and social platforms.

For their Chelsea project, Ahead Agency was commissioned to capture a premium collection of visual content showcasing Joshua James’ bespoke internal steel doors in a bronze finish. The objective was to create a range of high-end imagery and cinematic video content that reflected the craftsmanship, material quality, and luxury aesthetic of the project.

Our approach

Our creative team planned and executed a fully structured content production shoot for the Chelsea project, ensuring every aspect of the property and steel door design was captured to the highest standard.

Pre-production involved reviewing the layout of the property, analysing the bespoke bronze steel door systems, identifying key design details to hero throughout the shoot, and carefully scheduling production around the best natural lighting conditions within each space.